Improving sellers’ business performance with Big Data
Analysing the user journey of more than 230,000 travel agents on their sales tool (a Front Office platform accessible via the cloud) has allowed ALTEN to implement anartificial intelligence solutionto improve their business performance and user experience.
Developed by aworld leader in IT solutionsfor the travel industry, this web platform allows sellers to book a variety of services (flights, hotels, excursion, etc.) from a tablet or computer. It generates more than50 millionlogs per day with over17 billionfiles archived to date.
More than 200 ALTEN consultantsare working at the client’s premises inSophia Antipolis(法国)和积极参与的增长this flagship software, in particular concerning using and adapting the artificial intelligence andmachine learningalgorithms.
Preparing and formatting data (for example, Markov chains) and using (supervised and unsupervised) learning algorithms allow us to automatically and dynamically profile and categorise travel agencies and automatically extract the main characteristics of each profile.
Through this“Big Data” analysison the behaviour ofmore than 230,000 users, ALTEN helps to identifybest sales practicesto improve travel agencies’ business performance andoptimise the user experience(predictive input, easy access keys, etc.).